Christmas by the Sea Parade and Events


Christmas by the Sea Parade
Christmas is perhaps the best time of year to visit the North Carolina coast. The average air temperature is 59.4 degrees and the sun is warm. In a celebration of this wonderful weather and the holidays, the Chamber organizes the Christmas by the Sea Parade, the first Saturday in December on Oak Island. 

The Christmas by the Sea Parade steps off at 2pm on the 2.4 mile parade route from Oak Island Town Hall, traveling Oak Island Drive to McGlamery Street.  The parade showcases the businesses and organizations in our community.  The hometown feel of the parade makes it a favorite event of locals, second homeowners and visitors. 

A float decorating contest will be held.  Floats will be judged on the following criteria: 

Criteria: Spirit of the Holidays (no Santas on floats), Personalization (while conforming to theme does your business/club/organization's message come through), Coastal Element (This is our community, what does it mean to you?).  An Overall Judges Award will be given.  There will also be 1st and 2nd places awarded in the following categories:  Group/Club/Non Profit, For Profit and Golf Cart Division.  Judging will begin at 12:30pm.  We will not judge commercially rented floats.
Click to Enter Christmas Parade

During holiday season, there are also a collection of events sponsored by many community organizations.  In addition to the Christmas by the Sea Parade, there are tree and menorah lightings, tour of homes, choral and band concerts, a lighted boat parade (flotilla) and activities for children like Santa’s Workshop and Santa Calling programs.

Shop Small Saturday
The holidays are a perfect time to remind visitors and residents to support the small business in their communities.  American Express began a nationwide movement to support these businesses during Shop Small Saturday on the Saturday after Thanksgiving.  These small businesses have unique gift items and provide excellent customer service.  The Southport-Oak Island Area Chamber of Commerce encourages you to support small business year-round.

Christmas Gift Show
The Sunday prior to Shop Small Saturday we hold the Christmas Gift Show (November 20, 2016) from 1:00pm - 5:00pm at the St. James Community Center.  Sponsored by The State Port Pilot and Lowe's Home Improvements.  Locals and visitors alike will have the opportunity to shop-till-they-drop in one convenient location all for free admission. In addition to having all of your favorite retailers right at your fingertips, attendees will have a chance to win a $300 Gift Local Card just for registering at the event.

The Christmas Gift Show, an event of the Southport-Oak Island Area Chamber of Commerce, will be partnering with The Brunswick County Literacy Council (BCLC) to help bring awareness, funding, and resources to the BCLC organization. Holiday wreathes and centerpieces will be available at a silent auction where a portion of the proceeds will benefit BCLC. A book drive will also be in full swing, where any book donation will automatically earn you one additional raffle ticket towards the $300 Gift Local Card. Please bring books aimed for children in the 0-12 age range or word searches for our senior citizens.

Santa will be on hand to read to all the good little boys and girls while mom and dad peruse and pick out the perfect holiday gift. For those of you who purchase gift cards for your holiday giving, the Christmas Gift Show is a handy and easy way to purchase them in one location.  Click Here for More Information.

Gift Local Card
An easy way to support local businesses while gifting is to purchase a Gift Local Card.  Purchase one gift card that may be used at numerous participating Southport-Oak Island area businesses. The Gift Local Card gives the recipient flexibility and options.  Dine Local. Shop Local. Amuse Local. Serve Local. Gift Local. 

We invite you to consider decking the halls with local mistletoe and seashell ornaments while eating oyster stuffing and listening to the laughing gulls outside your beach cottage.

For information about the Christmas by the Sea Parade or activities during the holidays contact: Southport-Oak Island Area Chamber of Commerce, 4433 Long Beach Road, SE, Southport, NC 28461. Phone: 910.457-6964 or e-mail us at

Christmas by the Sea Parade