King Mackerel Tournament Hooks New Logo

February 05, 2019

US Open King Mackerel New Logo
Fall fishing in Southport and Oak Island, NC is legend in North Carolina and beyond. Word of mouth has a lot to do with that, but recognition must be given as well to the community leaders who spearheaded the first U. S. Open King Mackerel Tournament in 1979.  These leaders saw the need for an event to demonstrate the beauty, fun and quantity of fish that can be had by fishing the Cape Fear area.

Their foresight has led to an event that now enters 400 boats each year. In addition, the festival atmosphere of the event attracts locals and families to enjoy the event as well. They take part in the food and the music, and they cheer for their favorites at the weigh in. They also collect tournament tee shirts which showcased the tournament logo each year and include the date of the tournament.

For 40 years, the logo for the tournament has been the same. At the 2018 event, the Southport-Oak Island Chamber of Commerce announced that beginning in 2019, that logo will change to better represent today’s king mackerel angler and the annual event. Karen Sphar, Executive Vice President of the chamber, commented about the new logo: “We wanted the king mackerel to have action since it is a fighting fish and it deserves to be the center of attention in our logo”.

The new logo will also be part of the planned changes for the U. S. Open King Mackerel Tournament shirts. Starting in 2019, annual collectors of the shirts will find a creatively vibrant design on the back. This design will change every two years, however, the new logo will be proudly displayed on the front pocket each year.

The new logo was designed by Alice Coxe who holds a Bachelor of Fine Arts in Graphic Design from Virginia Commonwealth University. She works for select clients and agencies from her studio in Wilmington, NC. Among her clients during her 20 years at Landor Associates in Manhattan were Smirnoff, Kraft, Laughing Cow and Pepperidge Farm.

The U.S. Open King Mackerel Tournament is an event of the Southport-Oak Island Area Chamber of Commerce.  It is held annually the first week in October at the Southport Marina.  The all cash guaranteed prize structure that is not based on participation numbers.  In 2018, Captain Dieter Cardwell from Winston-Salem, NC aboard “Tide Line” won the tournament and took home $108,215 for their efforts.  The US Open KMT is part of the SKA Tournament Trail and is one of several events organized by the Chamber throughout the year which includes the Oak Island Lighthouse Run/Walk, Coastal Consumer Showcase, Southport-Oak Island Restaurant Week, Southport-Oak Island Golf Classic and Christmas by the Sea Parade.  For more information about the U.S. Open King Mackerel Tournament please call the chamber at (910) 457-6964 or visit the Tournament’s website at .